This is a Online Webinar hosted by Rachel Hadley-Leonard, who will talk about Identifying prospects/prospect research.
Do you wonder where your prospects are hiding? Do you know they are out there but you aren’t sure how to find them? This short and perceptive webinar will help you to refresh your methods of prospect identification, and give you handy take-aways to share with your team.
- Outside v Inside Intelligence
- Moving along - Cultivating your current donors
- Capacity and affinity – Why you need both
- Cultivating your ambassadors – Donors know donors
- Making your database work – Building a picture
Signed-up attendees will be emailed a URL to join the webinar via a screen share link - you will not need to download any software.
Rachel Hadley-Leonard has experience in marketing, development and education, gained over twenty years at different schools and companies.
Rachel has been a teacher, head of department & senior leader, trainer and consultant for a range of schools in the UK and internationally. She was a board director for the UK's Association of Marketing for Independent Schools (AMCIS) for six years, two of which as Co-Chair. Most recently, Rachel was the Foundation Development Director at Princethorpe College.
A frequent contributor to educational media, including writing articles for Independent Schools Magazine and Fundraising for Independent Schools, Rachel is also a regular conference speaker and a judge for both the TES Independent School Awards, and for InspirED Marketing in the US.
Rachel now works as an independent schools marketing, admissions and development consultant, working with schools to ensure growth, increased revenue and higher pupil numbers. Rachel’s particular strengths lie in the areas of stakeholder research, strategy and fundraising start-ups.