This is a Online Webinar hosted by Rachel Hadley-Leonard, who will talk about Start-ups - Setting up an Advancement Office.
Are you thinking about establishing an Advancement Office but not sure where to start? Have you just set off on the Advancement journey but would appreciate some guidance? This short but insightful webinar will lead you through the most important steps to consider when starting up, and give you practical advice to help you avoid the most common pitfalls.
- Why an Advancement Office? - The reason behind the story
- Friendraising, fundraising, or both?
- Managing expectations
- Resourcing your office
- Data – The importance of getting it right from the start
- Challenges & outcomes – The first year
Signed-up attendees will be emailed a URL to join the webinar via a screen share link - you will not need to download any software.
Rachel Hadley-Leonard has experience in marketing, development and education, gained over twenty years at different schools and companies.
Rachel has been a teacher, head of department & senior leader, trainer and consultant for a range of schools in the UK and internationally. She was a board director for the UK's Association of Marketing for Independent Schools (AMCIS) for six years, two of which as Co-Chair. Most recently, Rachel was the Foundation Development Director at Princethorpe College.
A frequent contributor to educational media, including writing articles for Independent Schools Magazine and Fundraising for Independent Schools, Rachel is also a regular conference speaker and a judge for both the TES Independent School Awards, and for InspirED Marketing in the US.
Rachel now works as an independent schools marketing, admissions and development consultant, working with schools to ensure growth, increased revenue and higher pupil numbers. Rachel’s particular strengths lie in the areas of stakeholder research, strategy and fundraising start-ups.