Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

Articles > Customer Showcases > The Judd School reaches 1,000 online members and raises £10,000 for new development plans

The Judd School reaches 1,000 online members and raises £10,000 for new development plans

The Judd School has shown that even with a team of one, an effective CRM system can help you connect with your alumni and drive your fundraising strategy to support development.

The Judd School
The Judd School

The Judd School is a voluntarily-funded grammar school in Kent, England. The Old Juddian Society, founded in 1890, enables former pupils to maintain contact with their alma mater. While the methods of communication have changed vastly over the past 130 years, the society still provides a valuable connection between past pupils and the School and now with their buzzing community site, a tangible space for them to stay in touch. 

The Judd School launched their community website in March 2019, with a small but mighty team of just one part-time alumni officer, who single-handedly achieved the dizzy heights of 1,000 members in just over one year. A great inspiration for what can be achieved with a small team and big aspirations!

Finding a communications strategy that incites action

One of the most important elements to reach this milestone was to find a communications strategy that worked well to increase sign-ups. Lucy Tipler, Alumni & Development Officer, explained that the key was to find ways to target the different generations of alumni and provide them with easy ways to engage with the site. 

"I tend to put a taster for new stories up on all platforms of social media to entice users to our site. The younger generations are only on Instagram from our experience - if they see the story on Instagram, they often register or login to see the full story about their friend. Facebook seems to be for the mid to elderly generations."

Finding appropriate communication channels for different demographics can be time-consuming, but finding the touchpoints that community members frequently access, such as social media or newsletters, makes it easier to redirect them to the community website to catch the full story. Another top tip Lucy shared is to make use of buttons on email newsletters. 

"I write a quarterly newsletter with a summary of the top news stories and buttons to get people to register and login all over it." 

These communications have clearly been effective, with the Judd School achieving excellent engagement rates during the past few months as more members log in to support one another and access news updates throughout COVID-19. 

Using behavioural insights to drive donations from new supporters

The Judd School has also been using behavioural insights to guide its fundraising strategy, raising an impressive £10,000 in their recent campaign. They launched their campaign by inviting new year 7 parents to a social evening with the Head, after which they easily segmented their data to filter an audience who were most likely to donate (year 7 parent + non-donor + attendee at social evening). They used a high impact email to showcase their development plans, using an email template from previous years to minimise effort from their small team but adding tailored messaging and easy ways to donate through standing order and Gift Aid forms. Achieving an excellent 85% open rate of their email, they tracked donations and raised over £10,000, all from an audience that had not previously donated before. 

Despite their very small team, the Judd School have utilised every insight and channel available to them to engage their alumni community and it has paid off. We’re delighted to see them reach this huge milestone in this exciting new age of their alumni community, and to see them continue to provide value in the shape of career support, events, networking and much more. 

Our customers are creating strong community connections all over the world. Discuss ways to make your community more engaged with an experienced ToucanTech engagement evangelist; organise a time to talk to the team here.

Similar stories

How to...help further alumni careers

Helping to advance your alumni or members' careers is a way to provide lifelong value that will keep your audience engaged. More...

4 steps to build your virtual fundraising strategy

How do you build a virtual fundraising strategy on-the-go? Read our 4 step process to get started at your school, charit… More...

St Peters Lutheran College
An insight into: Deepening alumni connections without physical events

Read our round-up of how Sasha McCarthy, Alumni Manager at St Peters Lutheran College in Brisbane, quickly pivoted to al… More...

Produced in partnership between ToucanTech and IDPE
Book an intro to ToucanTech and receive your free Fundraising Pack

Get an extra boost for your fundraising efforts this year - ToucanTech is offering a free pack of fundraising guidance w… More...

John Lyon School, Harrow on the Hill
John Lyon creates COVID-19 hardship fund & raises £7,500 in one month

John Lyon's fantastic fundraising efforts have raised £36,000 for a new COVID-19 relief fund to support its pupils who h… More...

Speak to ToucanTech

Have questions about something you've read in this article? Message the ToucanTech team

Please enter first name
Please enter last name
Please enter email
Please enter message

Most read

Building an alumni community in a COVID world

Mary-Lou O'Brien, experienced consultant specialising in digital transformation, discusses how to choose the right platform to build your digital alum… More...

Driving mass engagement in a mini team

Whether you're working in a small team, or even a team-of-one, here's how you can drive engagement in your community without any extra resources. More...

MADaboutART protects lives through the coronavirus

With limited resources, South Africa-based MADaboutART is fighting for their community by providing cloth masks and soap bars to people in need and so… More...

This website is powered by
ToucanTech