|15 Oct 2020|
Sometimes marketing and fundraising practices can feel worlds apart, and without the proper integration between the systems you’re using, it can be difficult to tell what’s making an impact. Save yourself time on wondering whether your activities are working and let the data do the talking.
Even small teams of employees or volunteers can cross wires with their donor conversations in charities or not-for-profit organisations. Particularly when connecting with vulnerable supporters, it’s imperative that you can manage your donor conversations with accuracy to remain compliant with fundraising guidelines.
Systems can be a bigger investment, particularly for charities who aim to be as streamlined as possible with their costs, so it's easy to see why many would put off taking the step forward. But by reducing your costs down to a single system, you can save huge amounts of money over time, with reduced licence fees and set up costs.
Tracking all your fundraising, from regular giving to one-off donations, in one place helps you to have a better picture of your progress. Pull reports and filter by donor or donation type, to dig deeper into the data behind your fundraising and inform your strategy.
Connecting your communications and your database helps you to find supporters who are ready to donate, by using filters to pull pools of potential donors who might benefit from tailored messaging or simply a nudge to the right place to donate.
Find more top tips on fundraising, engagement and data on our blog.ToucanTech customers are creating bespoke online spaces for their members to connect and drive change. Discuss ways to engage your membership association with an experienced ToucanTech engagement evangelist; organise a time to talk to the team here.
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