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Sara Eastwood, Alumni Community Consultant and previous Alumni Officer at Concord College discusses how to use personalisation and relevance to drive alumni sign ups.


With over 6 years of experience of alumni management at top international school Concord College, Sara Eastwood, Alumni Community Consultant, talks about how she made her communications relevant for her alumni and how she boosted reunion sign ups with a personal touch. 

“I realised I had to make the network relevant.”

With a limited events programme, Sara talks about how she learned to target her alumni effectively through their newsletters and other communications, and how this increased the engagement within their community.

“Find individuals who can send personalised messages.”

Sara discusses how she boosted sign ups for Concord College’s 70th Birthday reunion by using personalised emails from alumni in different year groups to invite their peers to the event.

Watch the full episode to find out more about how Sara’s experience led her to a career as an alumni community consultant, and her advice for development offices wanting to engage their community more effectively. 

For more expert insight on development & alumni relations, tune into another Fuelling Fundraising episode. 

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